Services

Your identity is more than a logo. Let’s build your brand one strategic step at a time.

Gain confidence, distinction and timeless substance with modern identity driven design.

A purple circular badge logo with the words 'Logo Design + Branding Identity' around the edge. Inside, there is an eye logo with a spiral in the center surrounded by three small stars for Rachael Ann Lester.

Your Custom Design Experience

Assessment

Purple Icon Illustration of a navigational map to represent the first step in the logo design + brand identity design: Assessment

Starting with a consultation, I can fully address your specific needs, initial ideas and learn more about you. You’ll receive a tailored plan and custom quote that fits you best.

Strategy

Purple Icon Illustration of an abstract compass / dial to represent the second step in the logo design + brand identity design: Strategy

Effective brand positioning happens through differentiation in the marketplace. Get deep dive research into your industry and competition, all with your objectives defined.

Purple Icon Illustration of a step-by-step mountain to represent the third step in the logo design + brand identity design: Development

Development

Each milestone proceeds with documentation, open communication and iterative collaboration. Your deliverables include Q&A as needed to ensure successful onboarding.

Your Visual System

LOGO DESIGN

A fully custom logo that embodies your brand’s essence, supported by a refined color palette and intentional typographic pairings.

BRAND IDENTITY

Stand out with clarity and purpose. A cohesive visual language shaped from your values, personality and mission to form a lasting identity.

BRAND ASSETS

Translate your identity into a curated set of deliverables. Custom layouts of cohesive print and digital assets crafted with intention.

Selected Work

Person working on soap or skincare products at a wooden table, with a pink flower line art style logo icon overlay.
A logo for Embrace of Aloha, an intimate wedding service in Kaua'i, with a decorative heart and infinity symbol on a mint green background.
A beige background with the logo and text for 'Efficacious: Science Simplified,' featuring a stylized 'E' logo and bold dark font.
A logo for Swan Bathhouse featuring a stylized black swan design over a swimming pool background.
Purple eye logo design for Rachael Ann Lester with a spiral pattern inside and three surrounding cross-shaped or plus shaped symbols.

Values solidified by time and experience, a devotion to the craft of branding inspired by Northern city and Southern mountain life, and an invite to see a reflection of yourself through color.

Authenticity is power.

Story Meets Symbolism

Contact Me

Ready to bring your dream brand identity to life? There’s no better time than now to request a consultation with me.

“Rachael did an amazing and thorough job putting together a brand guide for me and designing the brand identity. She communicated well throughout the process. I would recommend her to anyone!”

JOHN SHERWIN, EFFICACIOUS