About

Creative expression has always played a vital role in my life.

I’m a Logo Designer + Brand Identity Strategist who enjoys providing authentic work for emerging brands.

Rachael Ann Lester Brand Logo Icon in Mystic purple color, an eye with a spiral and three stars around it

My Brand Values

TRANSPARENCY

I am transparent. Being open about my process welcomes my clients to connect with their own way of doing things.

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MYSTERY

I serve the mystery. By allowing myself to have faith in the best outcome for all, hidden ideas are free to emerge.

Mystery Icon spiral shape represents brand value for Rachael Ann Lester

WAYFINDING

I help navigate. By operating as a guide with expertise, I share a path with my clients to help them arrive naturally.

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CURIOSITY

I encourage curiosity. We stay curious because it is within that state we can drive through uncertainty with ease.

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DISCOVERY

I celebrate discovery. When we allow each small victory within a project to be celebrated, we create joy.

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AUTHENTICITY

I love authenticity. When we genuinely work together, we create mutual trust and experience real collaboration.

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About Me

Every brand holds a story, but meaning only appears when it’s shaped with intention.

For those ready to invest in clarity and character, I craft brand identities that reflect your business.

With a BFA in Visual Communications from The Illinois Institute of Art in Chicago, I shaped my design skills as an onsite and remote Graphic Designer for businesses and agencies in Chicago.

Seven years ago, I moved to a picturesque country mountain community in Pikeville, Tennessee. I enjoy nature, canvas painting, cooking from scratch and living to create.

Rachael Ann Lester Logo Designer + Brand Identity Strategist

My Branding Philosophy

Brands should operate with a brand promise. It gives people a consistent expectation of the value and experience they can rely on. It guides your actions, earns trust and strengthens your brand over time.

  • What you aim to deliver.

    Your brand promise begins with your intentions: what you want your brand to stand for and the experience you want people to have.

  • Staying true to that intention.

    A brand feels authentic when its actions, decisions and communication align with its promise. Authenticity is simply intention made visible.

  • Proving you can deliver.

    Credibility comes from consistently fulfilling your promise. When people see you follow through, trust grows.

  • The long-term effect.

    Brands with a clear, authentic and consistently delivered promise become the ones that endure. Their meaning compounds with the test of time.

A purple circular badge logo with the words 'Logo Design + Branding Identity' around the edge. Inside, there is an eye logo with a spiral in the center surrounded by three small stars for Rachael Ann Lester.

I craft memorable brands.

I bring a lifelong dedication to design excellence. I work with clients who have the enthusiasm to communicate, the commitment to create with depth and the curiosity to honor the process. If you see design as a meaningful part of your business journey, you can start by learning about how it works.

View My Services

About You

Pick a color. Let’s get a sneak peek at what color psychology could be saying about who you are and your business needs. If you didn’t find your color but want to know more, feel free to share your preferences.

  • The Visionary

    You’re not looking for a push button solution. You’re looking for a collaboration to bring a deep soulful idea to life.

 
 
 

  • The Artisan

    You care about how things work as much as what it is. You want a brand that feels tactile, thoughtful and human.

 

  • The Trailblazer

    You have the energy, you just need the visuals to match it. You want to actively stand out and don’t mind being loud.

 
 
 

  • The Nurturer

    You are building something that serves, heals or connects. Your brand needs to feel like a warm invitation.

 

  • The Anchor

    You value clarity and a process that actually works. You want to build something solid so you can enjoy lasting power.

 
 
 

  • The Dreamer

    You see the big picture and need the space to let it breathe. You value fresh perspectives and clean solutions.

 

Contact Me

Ready to bring your dream brand identity to life? There’s no better time than now to request a consultation with me.

“It was very easy to work with Rachael—we were able to move very quickly from a starting point of a vision board I provided. I’d work with Rachael again and would recommend her as a designer.”

PAIGE SWANSON, SWAN BATHHOUSE