Swan Bathhouse

Logo Design / Brand Identity

Swan Bathhouse believes in the transformative power of water. Their expertly designed contrast therapy sessions are complemented by serene surroundings and top-notch amenities, ensuring a holistic and rejuvenating experience. Contrast bath therapy involves alternating hot and cold-water immersions brought together in a therapeutic way.

The symbolic icon I created is an abstract swan and also represents two opposing forces of the cool and warm temperatures known within contrast hydrotherapy. The font has been modified to be reminiscent of how water stretches and refracts appearances.

The logo icon reduces nicely, can stand alone without text and is distinguished from competition.

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