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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.rachaelannlester.com/services</loc>
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    <lastmod>2026-03-18</lastmod>
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      <image:caption>Brand identity photo treatment featuring a custom line‑art cherry blossom flower icon logo.</image:caption>
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      <image:caption>Pink background with the typographic style logo 'Simply Gather Experiences' in an elegant gold and beige gradient colored font.</image:caption>
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      <image:caption>Stylized ‘E’ logo icon representing a capsule and spinal vertebrae, designed for a science‑based supplement consultancy brand.</image:caption>
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      <image:caption>Abstract high‑contrast swan logo in a modernist style, shown over a pool‑water texture as part of a brand identity presentation.</image:caption>
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    <lastmod>2026-03-18</lastmod>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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    <image:image>
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    <loc>https://www.rachaelannlester.com/portfolio/campbell-family-homes-logo-design-brand-identity-website-design</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
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      <image:title>Portfolio - Campbell Family Homes</image:title>
      <image:caption>Campbell Family Homes primary logo in white displayed over a landscape photo from Viroqua, Wisconsin.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Campbell Family Homes</image:title>
      <image:caption>Campbell Family Homes brand‑identity board featuring color swatches, a brand pattern, logo variants, contextual photos, and mockups including a brochure, mug, and sidewalk sign.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Campbell Family Homes</image:title>
      <image:caption>Clean modern stationery set for Campbell Family Homes showing the letterhead and front‑and‑back business card designs.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Campbell Family Homes</image:title>
      <image:caption>Device mockups displaying the Campbell Family Homes homepage design across an iMac, laptop, iPad, and iPhone.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Campbell Family Homes</image:title>
      <image:caption>Full desktop layout of the Campbell Family Homes single‑page homepage showing informative sections, an offset grid, brand values, location details, services list, contact form, and a job posting with an external link.</image:caption>
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    <loc>https://www.rachaelannlester.com/portfolio/bare-essence-logo-design-brand-identity-website-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
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      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Magazine ad for Bare Essence featuring a simple tagline about the transportive qualities of the scents, with the soap product line shown on the left.</image:caption>
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      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Modern pink line‑art flower logo centered over a rust‑tinted photo of a woman labeling handcrafted soap.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/dff8797f-1997-41f9-b718-06b55cde2d9f/Primary-Logo-Treatment_Bare-Essence-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Primary Bare Essence logo and tagline in soft pink line art over a photo of a woman facing a flowering tree.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Brand identity board for Bare Essence featuring warm color swatches, logo variations, and contextual images that express the brand’s visual style.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Ad for Bare Essence with a warm rust overlay, soft pink typography, and a clean modern layout set in a spa environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/1cebcf15-d788-4d0a-87ef-b63a8171e23b/Debossed-Soap-Mockup_Bare-Essence-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Luxury artisanal bar soap mockup on a stone background, featuring the Bare Essence flower logo debossed at the center of each bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/a3b4bea3-65c4-4bbb-8dfe-f26179482d74/OOH-Billboard-Ad_Bare-Essence-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Street‑level billboard ad for Bare Essence featuring a woman seated in a southern forest setting, with bold centered typography and the primary logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/e7afc6ae-7417-469c-b570-006c71f04506/Business-Card-Mockup_Bare-Essence-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Front and back business card layout in the Bare Essence brand style, using warm colors and a modern grid with the flower logo icon and horizontal logo variant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/58913dc1-70f6-43d2-baba-752c7e6fc706/Device-Mockup_Bare-Essence-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>iMac and iPhone mockups showing the responsive Bare Essence home page, featuring warm complementary colors, targeted messaging, and a clean bold layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/e45a0b50-9c90-4416-ba2e-78cba5adc569/Home-Page-Website-Design_Bare-Essence-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Bare Essence</image:title>
      <image:caption>Full homepage layout for Bare Essence showing a tight modular grid with warm colored sections, each featuring clear subheadings and call‑to‑action prompts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaelannlester.com/portfolio/efficacious-logo-design-brand-identity-illustration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/371593dc-92de-475d-b4e5-777bae15bbe7/Business-Card-Mockup_Efficacious-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Efficacious</image:title>
      <image:caption>Clean minimalist business card design mockup showing both sides featuring the symbolic Efficacious logo in brand colors on a natural background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/c52f5fd9-8cb7-4ada-b82e-5d158488aaf3/Color-Swatches-1_Efficacious-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Efficacious</image:title>
      <image:caption>Efficacious brand color palette shown in a series of tints with corresponding hex values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/914c6ebb-6526-434d-a5f0-7bedc1eb3ba8/Brand-Board-Design_Efficacious-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Efficacious</image:title>
      <image:caption>Efficacious brand identity board featuring minimalist colors, a signature pattern, and variations of the modern symbolic logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/50ab4cbc-4d3e-45b2-b5b3-1016a6efdf84/Logo-Set_Efficacious-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Efficacious</image:title>
      <image:caption>Brand Identity guide page layout for Efficacious showing the different logo versions alongside a brief description of the logo’s symbolism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/4e89709b-d832-4e98-aa96-18938fba1e8e/Color-Swatches-2_Efficacious-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Efficacious</image:title>
      <image:caption>Primary Efficacious color palette shown in a clean minimalist layout with brief descriptions of what each color represents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/d3190cfc-a932-4a88-8b0f-9a8ee23b9bfe/Colorways_Efficacious-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Efficacious</image:title>
      <image:caption>Four Efficacious colorway combinations showing recommended pairings for text and logo usage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/08445ba3-8baf-4fc0-a889-d0a7ca6933e3/Illustration-Collage_Efficacious-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Efficacious</image:title>
      <image:caption>Collage of Efficacious brand patterns and scientific illustrations, including an x‑ray, a hand, a spine, a double helix, and a brain diagram.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaelannlester.com/portfolio/swan-bathhouse-logo-design-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/1dd08e01-300b-4d15-93b4-8e917b220f04/Horizontal-Logo-Design_Swan-Bathhouse-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Swan Bathhouse</image:title>
      <image:caption>Horizontal Swan Bathhouse logo in a modernist style displayed over an indoor pool texture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/5000e524-a280-44dd-a64d-4f4c4ed29d40/Brand-Pattern_Key-Card-Design_Swan-Bathhouse-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Swan Bathhouse</image:title>
      <image:caption>Swan Bathhouse brand pattern shown alongside a key card mockup incorporating the pattern and logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/b33ee75b-9d0d-4acb-9448-96a971232df3/Ad-1_Primary-Logo_Swan-Bathhouse-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Swan Bathhouse</image:title>
      <image:caption>Advertising layout for Swan Bathhouse featuring branded messaging and the primary logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/78397227-edf1-4d80-b147-4af3ecea04ff/Sweatshirt-Mockup_Spot-UV-Mockup_Swan-Bathhouse-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Swan Bathhouse</image:title>
      <image:caption>Sweatshirt mockup with the Swan Bathhouse logo printed on the back, shown with a spot‑UV finish on the logo icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/c938debc-1e11-4cdf-972a-1c5ad61c2257/Swan-Bathhouse_Ad-Sample_color-swatches.png</image:loc>
      <image:title>Portfolio - Swan Bathhouse</image:title>
      <image:caption>Second Swan Bathhouse advertisement layout with branded messaging displayed next to the color swatches.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaelannlester.com/portfolio/chad-chambers-consulting-logo-design-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/7fd37530-e6cb-46e2-9252-83f1e2ab20fe/Business%E2%80%91Card%E2%80%91Layout_Chad-Chambers-Consulting-Brand%E2%80%91Guide_Rachael%E2%80%91Ann%E2%80%91Lester..png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Business card design for Chad Chambers Consulting, shown in a minimalist layout that balances the brand description with the main tagline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/1d4810df-cd89-4ff2-830e-74c38ac62d75/Modernist-Monogram-Logo_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Modernist monogram logo in shades of blue with three interlocking C’s and modular monoweight lines, designed for Chad Chambers Consulting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/46dfb872-35a8-4f23-b69d-4a2056484d2c/Brand-Values-Logo-Diagram_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Diagram showing Hope, Growth, and Connection values visually coded into the symbolic modernist monogram logo for Chad Chambers Consulting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/14962204-358b-44be-acc1-dd87becebb5c/Minimalist-Layout-Design_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Cover page from the brand identity guide for Chad Chambers Consulting, featuring a dark blue background, minimalist layout, and table of contents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/7e4453e5-92d9-4d4b-b787-0024f3cc6535/About%E2%80%91Page%E2%80%91Layout_Chad-Chambers-Consulting_Brand%E2%80%91Identity_Rachael%E2%80%91Ann%E2%80%91Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>About page from the Chad Chambers Consulting brand identity guide, featuring the primary modernist monogram logo, minimalist layout, humanist editorial typography, and a cross‑themed photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/766da4c4-e29e-401f-9297-710e40deb0ab/Brand-Values-Layout-1_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Brand values page from the Chad Chambers Consulting identity guide, featuring a clean minimalist layout and a photo of hands holding a mission book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/4990f503-7b39-4e75-9fd2-367ac3fc556d/Brand-Values-Layout-2_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Second brand values page from the Chad Chambers Consulting identity guide, shown in a clean minimalist layout with a photo of a medic checking a young child.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/1d63da03-ebf7-4607-b629-3efe7c46d557/Inspirational-Quote-Layout-2_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Inspirational quote page from the Chad Chambers Consulting brand guide, featuring a marathon‑themed fundraising photo with a blue overlay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/aff517d0-8c4f-4316-8ecc-7c8c85e04e5b/Inspirational-Quote-Layout-1_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Inspirational quote page from the Chad Chambers Consulting brand guide, featuring a starry night sky, moon, and mountainous horizon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/fae24982-6bc7-4773-94fe-389fcd90ecb8/Services-Page-Layout-1_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Services page from the Chad Chambers Consulting brand identity guide, shown in a clean minimalist layout with a monochromatic blue photo of a Jesus statue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/186f49b0-6b68-4bfd-a197-4a117dfff802/Case-Study-Pie-Chart-Layout_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Case study page featuring branded pie‑chart infographics from the Chad Chambers Consulting identity guide, paired with a monochromatic photo of a Ugandan youth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/15e6fa18-60c1-4a9a-a8ad-636096e3f8ae/Logo%E2%80%91Lockup%E2%80%91Diagram_Chad-Chambers-Consulting-Brand%E2%80%91Identity_Rachael%E2%80%91Ann%E2%80%91Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Logo lockup diagram from the Chad Chambers Consulting brand identity guide, detailing the icon, wordmark, tagline, and full horizontal logo arrangement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/12c36b84-743c-4ab2-9383-4442968a1ae8/Primary%E2%80%91Logo%E2%80%91Lockup_Chad-Chambers-Consulting-Brand%E2%80%91Identity_Rachael%E2%80%91Ann%E2%80%91Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Full‑color primary logo lockup for Chad Chambers Consulting, featuring a modernist monogram icon in a clean layout on a white background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/377d47cb-6c0f-407a-9768-d2cf2ac49254/Full-Logo-Suite_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Full logo suite from the Chad Chambers Consulting brand identity guide, showing all logo variants in brand colors with scale suggestions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/d5bb8710-4fe2-43a5-83fb-b2d8a0cdc6a2/Embossed-Primary-Logo_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Monochromatic embossed mockup of the Chad Chambers Consulting primary logo on white textured recycled paper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/36f91d8d-c56d-43c4-9dfc-a33739d6dd55/Typography-Attributes-Layout_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Typography guide from the Chad Chambers Consulting brand identity system, shown in a minimalist dark layout with a photo of a person’s silhouette filtered through textured glass.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/ec0414f6-e559-459c-9d51-a447d10d912d/Color-Palette-Layout_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Color palette page from the Chad Chambers Consulting brand identity guide, featuring a monochromatic blue palette in a wide range of tints and shades with rationale for the color choices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/74ca73ca-4348-4988-9bf3-c144e8f48409/Exterior-Signage-Mockup_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Exterior signage mockup for Chad Chambers Consulting, featuring the modernist monogram logo in a monochromatic blue palette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/ea72cfce-d048-4fa7-bb67-aee1a0217adb/Linkedin-Ad-Design_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Two LinkedIn carousel ad template designs for Chad Chambers Consulting, created with a minimalist layout and flexible space for varying text volumes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/56b61c0e-739e-401f-a6dd-469169b9cfaf/Presentation-Hall-Mockup_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Presentation hall title slide mockup for the Chad Chambers Consulting brand identity, showing the logo and branding applied to a keynote setting for nonprofit leadership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/1bc0a76d-4132-440e-902d-b995dd2b868f/Services-Page-Layout-2_Chad-Chambers-Consulting-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Chad Chambers Consulting</image:title>
      <image:caption>Second services page from the Chad Chambers Consulting brand identity guide, shown in a clean minimalist layout with an upward view of city skyscrapers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaelannlester.com/portfolio/vasi-logo-design-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/1768843953788-6RU7IHQ328DMC5PKJP9G/Symbolic-Logo-Treatment-2_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Primary symbolic VASI logo treatment over a teal‑tinted mountain ski slope photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/f4327859-1a7a-44a5-9030-9f4e6ffc89d0/Cover-Design-Layout_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Cover design for the VASI brand identity guide, featuring the vertical logo, a mountain background, and a table of contents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/9b92545d-7074-4013-925d-d6fee227b163/About-Page-Layout_VASI-Brand-Guide_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Introduction page from the VASI brand identity guide, featuring a company bio and a photo of a snowboarder performing a high‑energy jump in branded gear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/8c2095c8-1ccc-4e2f-9e40-3bf1f4b95794/Company-Name-Description-Page_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Key messaging page from the VASI brand identity guide, featuring a write‑up explaining the meaning of the company name and a photo of a snowboarder performing a stunt jump with the VASI logo on the board.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/c03d20c2-64d2-4643-97c5-a39aa48f188a/Logotypes_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Logotypes page from the VASI brand identity guide, showing the full logo system including primary, secondary, and alternate lockups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/d229799e-340c-43ce-82c4-c4835f4af35c/Typography-Layout_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Typography page from the VASI brand identity guide, showing header, subhead, and body copy styles with a brief rationale for the body font, alongside a photo of a snowboarder carving through the snow in VASI gear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/36e2443c-4b91-4218-a234-9c8549540ae6/Brand-Colors_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Color palette page from the VASI brand identity guide, showing vertical bars with the brand’s teal color values and a brief explanation of the monochromatic scheme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/eed7fd93-3a39-42ac-a357-a0b06d0b5a5d/Brand-Board-Design-1_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Brand board for the VASI identity system, showing color variations of the logo alongside a sample ad featuring a tagline and a dynamic photo of a snowboarder spraying snow in VASI gear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/56fc4fc9-da52-4305-8b62-c021437fcdc4/Brand-Board-Design-2_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Brand board for the VASI identity system, featuring various logo treatments shown across gear and apparel mockups, including an embroidered version of the mark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/27180015-daf1-4e19-bebc-4d939f3214f1/Business-Card-Mockup_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Front and back view of VASI business cards in a clean layout using turquoise, black, and white.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/b3089252-8bdb-4366-9354-0f53ebc969c4/Home-Page-Ipad-Mockup_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Homepage concept for the VASI website, showing a header with category navigation, custom icons, a tagline with a supporting caption, and the primary logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/cc8a0c16-1e7b-4356-bb20-9c0f146057a0/Package-Design-Box_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Packaging concept for the VASI brand identity, showing a box and tape design with the tagline, inspirational wording, the brand acronym meaning, and various logo variants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/ddf57b48-779c-4463-bb3e-7e51c3d23d27/Back-Page-Layout_VASI-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - VASI</image:title>
      <image:caption>Back cover of the VASI brand identity guide, featuring the logo with tagline and a photo of a snowboarder in mid‑air above a jump banner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaelannlester.com/portfolio/lab-ish-logo-design-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/52bed2f2-e337-48ed-a74c-65e598c6c29c/Brand-Guide-Cover_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Lab‑ish brand‑guide cover featuring the primary logo with a retro science photo of four men looking into microscopes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/0510392f-98fb-47e3-b2f9-9e004af6654c/Table-of-Contents_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Lab‑ish table‑of‑contents page with a photo of three scientists studying a small screen and a joke caption that sets the guide’s playful tone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/8e461ef9-c5fb-423b-a6ca-d7388a84d75d/About-Page-Layout_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Introductory ‘Fun with Science’ page for Lab‑ish showing a scientist examining a lab slide with a joke quote bubble and the vertical logo along the photo’s edge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/a3a4565a-30b3-4ea3-91ab-d14cc7b1640e/Brand-Values_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Lab‑ish brand‑values page listing Approachable, Intelligent, Playful, Creative, and Sincere over a retro science‑lab background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/f07049e1-cc8c-4dd8-b9cf-1e391f68792b/Primary-Logos_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Primary Lab‑ish logos displayed in teal horizontal and badge formats on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/5c4b5625-51fd-45ef-86e6-dd9aaf9367af/Logo-Suite_Lab-sh-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Full Lab‑ish logo suite showing horizontal, badge, vertical, and icon versions arranged together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/522bb8f3-d3d6-4995-a158-58524d91e819/T-Shirt-Mockups_Brand-Pattern_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Male and female t‑shirt mockups displaying the Lab‑ish logo, paired with a brand pattern for visual rhythm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/6072ca90-67e4-4c29-ba76-fbc012d73f28/Science-Joke_Lab-sh-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Pink splash page for Lab‑ish featuring a man studying petri dishes with a joke quote bubble, used as a playful pacing break in the guide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/865b5f6c-2372-4042-b287-9f822b40f36a/Color-Spectrum_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Lab‑ish color spectrum page showing Hex and CMYK values with science‑themed swatch names and brief rationale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/bf178c44-a896-47da-8c5f-a558d4a113b4/Colorways_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Lab‑ish colorways displayed in a repeat‑style layout using various logo variants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/dbfa3909-fadf-4f49-a6f4-fead76eb99f8/Typography_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Lab‑ish typography page showing font rationale and recommended proportions alongside a closeup photo of hands pouring a chemical into a beaker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/ac419f96-d537-4c1f-9292-b0e9346d2cdb/Icon-Set_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Lab‑ish brand icon set featuring ten icons that support pattern creation and category applications within the brand style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/7c222f86-0ba8-478d-a82c-a1fec7b32001/Brand-Pattern-Set_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Set of Lab‑ish brand patterns based on the icon system, shown as playful science‑themed pattern options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/430f0453-2ef6-419c-8040-196067d6d342/Back-Cover_Lab-ish-Brand-Identity_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Lab-ish</image:title>
      <image:caption>Back cover page for the Lab‑ish brand guide featuring the primary horizontal logo in a pictorial typographic style.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaelannlester.com/portfolio/simply-gather-experiences-logo-design-brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/93b8dbbe-7e65-4ea0-9ef6-02323b02b148/Brand-Identity-Guide-Cover_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Cover page from the Simply Gather Experiences brand identity guide featuring the horizontal logo on a soft pink overlay placed over a close‑up floral photograph.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/ce8d0aa8-17c3-4c02-a97f-db1b11b8a496/Brand-Identity-Guide-TOC_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Table of Contents page for the Simply Gather Experiences brand identity guide with seven listed sections, the monogram logo in the bottom left, and the primary logo over a soft white close‑up flower image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/220ed3bc-2582-4c5d-8b1d-21e07669a922/Brand-Identity-Guide-Philosophy_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Philosophy page from the Simply Gather Experiences brand identity guide featuring a minimalist layout with three short statements that establish the brand tone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/e55859d3-e322-4c79-a2f9-f165ad98f097/Brand-Identity-Guide-Values_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Values page for Simply Gather Experiences set on a dark green background with a minimalist three‑column layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/1817d694-4ff5-416a-98cf-402b46f1c35e/Brand-Identity-Guide-Audience_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Audience page for Simply Gather Experiences set on a muted soft pink background with a minimalist three‑column layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/86af0f5a-6048-4f4e-b333-ab8986d84fc5/Brand-Identity-Guide-Scale-and-Spacing_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Scale and Spacing page for the Simply Gather Experiences brand identity guide showing a visual diagram of minimum clear space around the primary logo and the smallest recommended size in pixels and inches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/d394f018-822e-4363-b076-6a0646c12af8/Brand-Identity-Guide-Logo-Suite_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Full logo suite for Simply Gather Experiences displayed in the brand identity guide with nine variants: primary, secondary, monogram versions 1 and 2, horizontal versions 1 and 2, and three lockup configurations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/21b712ee-f724-4031-9746-95e72a30cab3/Brand-Identity-Guide-Colors_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Muted color palette for the Simply Gather Experiences brand identity guide showing RGB, CMYK, and HEX values for eight tones named Sand, Blushstone, Saguaro, Solana, Dune, Agave, Linen, and Eclipse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/01dbf01c-d217-4a5d-a7ae-e621668d8b0e/Brand-Identity-Guide-Context_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Brand context page from the Simply Gather Experiences brand identity guide featuring sticker designs, a gelato cart, a branded paper cup with gelato, and an embossed application of Monogram 1.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/814197f4-2167-4562-8c6e-9a36b3d51b15/Brand-Identity-Guide-Treatment-1_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Primary logo for Simply Gather Experiences with the Solana Gradient applied, centered on a soft pink background in a minimalist layout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/f4e8fccf-dc6b-4b60-ac0a-97f35eef5b42/Brand-Identity-Guide-Treatment-2_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Three logo treatments for Simply Gather Experiences including a debossed foil‑stamped print, lockup version 3 on a dark green floral close‑up texture, and the horizontal logo on a soft pink floral close‑up texture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/fd81e042-c21e-4829-98a5-ecbd387b5d90/Brand-Identity-Guide-Photography-1_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Photography style page from the Simply Gather Experiences brand identity guide featuring a written overview of recommended photo styles and a bridal example reflecting candid, natural posing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/095eef98-e250-4ed9-a5cd-aa90b57aefa2/Brand-Identity-Guide-Back-Cover_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Back cover of the Simply Gather Experiences brand identity guide featuring lockup version 3 of the logo on a dark green background with a floral close‑up texture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/2a1c66d0-1b83-46dc-a757-b185008bfd5d/Brand-Identity-Guide-Introduction_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Introduction page for Simply Gather Experiences with a three‑paragraph overview and a top‑view photograph of a soft pink and white bridal‑style floral centerpiece.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/6c03a029-b539-43d6-8515-30d45ba03708/Brand-Identity-Guide-Primary-Logo_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Primary Logo page from the Simply Gather Experiences brand identity guide featuring a clean layout with logo usage rules presented in paragraph form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/2011b7db-a42c-4f7c-adfd-514f720bffb0/Brand-Identity-Guide-Typography_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Typography page from the Simply Gather Experiences brand identity guide listing the selected fonts and attributes with supporting body copy describing the history of Cormorant Garamond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/e3583395-1111-4ac1-8a0c-613eb453a203/Brand-Identity-Guide-Gradient_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Solana Gradient page from the Simply Gather Experiences brand identity guide showing the gradient applied to the primary logo, defined swatches with angle details, and rationale and usage notes on the left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ff711a17726630f23f9d14/42abf69d-96aa-46f5-98fe-713bbbbfc9ef/Brand-Identity-Guide-Photography-2_Simply-Gather-Experiences_Rachael-Ann-Lester.png</image:loc>
      <image:title>Portfolio - Simply Gather Experiences</image:title>
      <image:caption>Second photography style page for the Simply Gather Experiences brand identity guide with five examples: two group photos, two simple inventory‑style images, and one aerial view of a modern event space.</image:caption>
    </image:image>
  </url>
</urlset>

